Commenting on the launch of Sport England’s new Uniting The Movement strategy, Youth Sport Trust Chief Executive Ali Oliver MBE said:

“This new Sport England strategy comes at a pivotal time. Helping young people to recover from the impact of COVID-19 and turning around a generational slide towards inactivity has to be our biggest national priority in the tough months and years ahead. 

By publishing a 10-year strategy which places a greater focus than ever before on children and young people, Sport England have set out an important statement of intent.

“The emphasis this strategy places on physical literacy and enjoyment is absolutely right if we are to build a love of moving and unlock the health and wider outcomes of being active for the millions of young people currently missing out. There has never been a generation more in need of the life-changing benefits of sport and play, and to that end we also welcome the crucial focus on ‘recover’ and ‘reinvent’ for the sector and for young people.

“At the Youth Sport Trust we look forward to working even more closely with Sport England to ensure that positive experience of sport and activity provide all young people with the foundations of happy and healthy lives.”